These are the facts
WE GOT ALL KINDS OF POWER
We've come a long way,
despite the poor choices available.
28
yrs old average age.
We are
- The youngest ethnic group
- At the peak of the financial growth
- Leading the small business owning in the U.S.
*according to 2020 Bankrate reports
The unfair money game
Even in a rigged game,
we’ve been growing faster than ever! *
19%
of the U.S. population.
We are
- Paying more than double the fees.
- Our community pay $13.96 vs $5.37 all others
Achieving is our habit
We can contribute to a thriving economy for the whole country.
10
year period.
We CAN
- Achive greatness despite the systemic bias.
- Be doing much better, if we played on equal terms.
- Turn into prosperous economy.
SOURCE: US CENSUS AND PROPRIETARY H.WAY RESEARCH
Our Story
POWERING THE LATINO DRIVE
Created to address unfair banking practices by shaping the latest tech and our community input to solve our unique financial needs.
Developed by latinos
Who are obsessed with solving real financial needs and remain personally connected to the communities we serve.Their creativity, passion for service and knowledge of tech, inspires everything we bring you
DRIVEN BY PURPOSE
Our goal is to become a borderless digital bank that gives the Latino community fair opportunities, treatment and a voice in how they need to be served.
Want to join the movement and help us eliminate financial injustice?
To serve our community we have to know our people
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Yoli
Ivan
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Brian
Josefina
Yoli, always on the hustle.
She’s managed her own time working part time jobs on her own terms and in the spare time she focuses on build her future doing what she like the most. She’s far from where she really wants to be, it’s a long way and she knows she needs the financial support and advice to take the right steps upwards.
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Iván won't back down!
He’s dream is to ignite his one man shop into a real business, but it’s hard to turn that dream into a reality when you’re not properly backed up. Yes, he knows he can count on Tía Griselda and his dad for some extra cash when he needs to, but that won’t get him far on the plans of setting up his shop, and be his own boss.
Brian all he needs is GANAS
He works 9 to 5pm on a steady job. He has been climbing up and raising a beautiful family with his job. He just knows that to rise above average he needs to “make his money work”, but he doesn’t really know where to begin. He’s determined to be the one that brings this knowledge to the family and create generational wealth.
Josefina seeks out hacks
She is an accomplished Latina immigrant with the goal to rapidly become self-sufficient in the US with a solid financial wallet. Her lack of understanding of the US financing system, led her to end up engaging in outrageous interest rates for car loan. Soon, she will have a upwardly growing family with US born children. She has a promising future for her own family.
To serve our community we have to know our people
Yoli
Yoli, always on the hustle.
She’s managed her own time working part time jobs on her own terms and in the spare time she focuses on build her future doing what she like the most. She’s far from where she really wants to be, it’s a long way and she knows she needs the financial support and advice to take the right steps upwards.
Ivan
Iván won't back down!
He’s dream is to ignite his one man shop into a real business, but it’s hard to turn that dream into a reality when you’re not properly backed up. Yes, he knows he can count on Tía Griselda and his dad for some extra cash when he needs to, but that won’t get him far on the plans of setting up his shop, and be his own boss.
Brian
Brian all he needs is GANAS
He works 9 to 5pm on a steady job. He has been climbing up and raising a beautiful family with his job. He just knows that to rise above average he needs to “make his money work”, but he doesn’t really know where to begin. He’s determined to be the one that brings this knowledge to the family and create generational wealth.
Josefina
Josefina seeks out hacks
She is an accomplished Latina immigrant with the goal to rapidly become self-sufficient in the US with a solid financial wallet. Her lack of understanding of the US financing system, led her to end up engaging in outrageous interest rates for car loan. Soon, she will have a upwardly growing family with US born children. She has a promising future for her own family.
